Tuesday 5 April 2011

Marketing Plan

-Marketing Plan is a paln used by business to guide themselves to process the desired product.
-Marketing Objectives is what a business wants to accomplish through its marketing efforts.
-Marketing Mix is the five marketing stratigies used to reach a market. Product, place, price, promotion, people.
-Producte considerations include:
>Features, and benifets.
>Branding, packaging, and labeling.
>Selection.
>Postioning
-Brand is the name or symbol or design used to identify a product.
-Packaging is what the product is wrapped in.
-Label is the title on the product.
-Product Positioning is how consumors see a product comparison to another product.
-Product Mix is all the products a company makes or sells.
-Channel of distributaion. is the path a product takes to get to the consumors.

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