Monday 28 March 2011

Blue Ocean Stratigies

-A blue ocean stratigy is when you take an idea, and make it so different, tht it revolutionises the term.

-Blue ocean comanys have more room to grow. And to expand. They can take over a corner of the market no one has ever looked at before. They can have a 60% increase in profits. Compared to other companies.

-Being in a red sea, is like being in a war zone, you are constantly fighting over the bit of market you have left.

-A good example of a red sea company is, t.v. companys, like telus, apple, sony ect... They all compet, and no one is winning the battle.

-A blue ocean comampny is like, booster juice. No one got that part of the market, so they took it. Now no one can compete with them.

-There are 6 main stratigies, but the main one I think. Is to take an idea, and flip it on its head. Like Booster juice, they wentr with the fast food look. Amd flipped it, and made it into a juice bar. No one can beat them.

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